Design studio — Houston, TX

Where form
meets purpose.

We craft visual identities, digital experiences, and brand systems for companies that want to leave a mark.

View our work Scroll
48+
Projects delivered
6
Years of craft
32
Happy clients

A small studio with a
clear point of view.

Linea Design is a boutique creative studio founded in Houston, Texas. We believe that the best design is invisible — it communicates, guides, and connects without getting in its own way.

We work with startups, established brands, and cultural institutions to build visual systems that are honest, considered, and built to last. Every project begins with listening and ends with something genuinely useful.

Our process is collaborative. We don't hand off mood boards and disappear — we stay at the table until the work is right.

— Sofia & the Linea team
SM
Sofia Marchetti
Creative Director & Co-founder
LK
Luca Kwan
Brand Strategist & Co-founder
NB
Nina Browne
Senior Visual Designer
JR
James Rios
Web & Motion Designer

Our services &
expertise.

We offer a focused set of services — not a laundry list. Each engagement is tailored to where you are and where you want to go. Prices below are starting points; most projects are quoted after a discovery call.

01
Brand Identity

Logo system, color palette, typography, brand guidelines, and all the visual building blocks your team needs to show up consistently.

From $4,800
02
Web Design

Thoughtfully designed websites — from marketing pages to full digital experiences. We design in Figma and can hand off to your developers or build in Framer.

From $6,500
03
Brand Strategy

Positioning, messaging frameworks, naming, and audience research. The foundation that makes every visual decision easier and more effective.

From $3,200
04
Print & Collateral

Business cards, packaging, signage, editorial layouts, and anything else that needs to look exceptional in the physical world.

From $1,800
05
Brand Refresh

Evolving an existing identity without losing what makes it recognizable. Ideal for companies that have grown but feel their brand hasn't kept up.

From $3,500
06
Monthly Retainer

Ongoing creative partnership — social assets, campaign work, design support as you need it. Available to established clients only.

From $2,200 / mo

Projects we're
proud of.

All projects →
Velta WELLNESS CO. Velta WELLNESS
Brand Identity · Web Design
Velta Wellness — Full Brand System
2024
Ruche BOULANGERIE Ruche BOULANGERIE MENU
Brand Identity · Print
Ruche Boulangerie
2024
Solaris ANALYTICS PLATFORM
Web Design · UI/UX
Solaris Analytics Platform
2023
Arbor LANDSCAPES Arbor
Brand Identity · Collateral
Arbor Landscapes
2023
Coda MUSIC CO. Coda MUSIC CO.
Brand Identity · Packaging
Coda Music Co.
2022
MIRROR SKIN Hydra Lumine Restore
Brand Identity · Packaging · Web
Mirror Skincare — Product Line
2022

What people
say about us.

Working with Linea was the first time we felt like a design team truly understood what we were trying to build — not just aesthetically, but strategically.
CR
Clara Reyes
CEO, Velta Wellness
They took our messy brief and turned it into a brand that feels completely inevitable. Every detail was considered. Worth every dollar and more.
ML
Marcus Lévesque
Founder, Ruche Boulangerie
We needed a brand that could grow with us. Linea built something flexible enough for where we are now and where we're headed. It's already aged beautifully.
AT
Aiko Tanaka
Co-founder, Mirror Skincare

Case studies.

Brand Identity
Building Velta from zero to launch in 8 weeks

A wellness startup needed a full visual identity, website, and packaging system before their crowdfunding launch. Here's how we compressed a 4-month process without cutting corners.

312%
Funding goal reached
8wk
End-to-end timeline
Brand Refresh
Refreshing Mirror Skincare without losing brand equity

An established skincare brand had outgrown its original identity. We modernized the visual system while preserving the trust customers had built with their existing look.

+41%
Online conversion
0
Customer complaints
Web Design
Solaris: designing for complexity without losing clarity

An analytics SaaS needed a marketing site that explained a genuinely complex product to non-technical buyers — without dumbing it down. We built a layered narrative that converted.

+2.8x
Demo requests
1.9s
Avg time-to-CTA
Brand Strategy
Helping Arbor find its voice before building its look

Most clients come to us wanting a logo. Arbor came wanting clarity. We ran a 3-week brand strategy sprint before touching visuals — and it changed everything downstream.

3wk
Strategy sprint
100%
Client satisfaction

Start a
conversation.

We take on a limited number of projects each quarter to make sure every client gets our full attention. If you're curious about working together, reach out and let's find out if we're a good fit.

Email
hello@lineadesign.co
📍
Location
Houston, Texas — working globally
Response time
We reply within 1 business day